GRACE BAENA
KAIYO
Kaiyo is an online marketplace for vintage and secondhand furniture committed to great design and a more sustainable planet. Users can buy or sell furniture on Kaiyo and receive white-glove delivery and pickups.
As Director of Branded Content, I oversaw content strategy across paid & organic social media, OOH, editorial emails, blog, TV commercials, audio, print, influencers, and PR management.
BY CHLOE.
by CHLOE. was a chain of vegan, fast-casual restaurants based in NYC, with locations globally.
My role as Digital Marketing Manager included overseeing the digital content strategy for global franchise partners during the company's high-growth era. I produced and planned content for social media, OOH, website, and app. I managed influencer relations and spearheaded revenue-generating collaborations & events and celebrity partnerships.
RUBY'S CAFE
Ruby's is an NYC-based Australian cafe and hotspot offering casual, locally sourced cuisine at its four locations.
My freelance role included the creative direction and production of their 2021 content campaign for social media and website – including casting, prop styling, and art directing.
ROXANNE ASSOULIN
Roxanne Assoulin is an NYC-based jewelry brand known for its bright, cheerful colors and a happy aesthetic.
My role included influencer management and end-to-end production of editorial and social media campaigns – including casting, prop styling, art directing, budget keeping, & final asset management.
